How to make sure your logo doesn't suck!
A logo is a fundamental part of your brands identity. It’s was appears across your social profiles, your business cards, your merchandise, your site, it’s everywhere !! So why are there still so many bad logo’s out there and how can you make sure your logo don’t suck like theres?
Here is a fool proof way to designing a great logo for your brand that doesn't suck:
Whether you’re designing a logo for your own business or for a client don’t get over excited and jump into the design to early. First you need to figure out a few things. Ask your client things like what colours they like & where the logo will be used. Even ask which logo’s they really don’t like and why? The more information you have the better equipped you will be to create a logo they will love first time around.
This list of questions and answers will also help the client be more comfortable in your process. If you go in feet first chances are you’ll end up having to do loads of revisions because you and your client weren’t on the same page. Avoid this all and make sure you’re both happy before you start.
2: A USP
Now you know the main objective of the logo its time to find the logo’s USP. For Nike its the a tick, for Twitter its the bird. A USP doesn’t have to be an image, it can be a pop of colour or a unique font. Either way make sure your design doesn’t blend into the background.
If you’re struggling for inspiration have a look on instagram or type in “logo examples” in google images. Also take some time to look at your favourite brands logo, what do you think there USP is? But don’t forget, use these as inspiration, do not copy them!
A good logo will be instantly recognisable and understandable. If you over-complicate the design or add to many fonts or images the logo will look cluttered and messy. Use the KISS metric and Keep It Simple Stupid!
Simple doesn’t have to mean boring though. Look at Pinterest, there standout logo is an P with a red circle around it. They’ve kept it simple but also interesting with the bright red colour and their chosen playful font.
4: Modify Modify Modify
Start by sketching ideas out on a piece of paper. Changes are inevitable and unless your super confident of the style your going after your design will change and evolve. For this reason it’s ok to modify and tweak as you go along. Maybe the Y should have a longer tail or maybe the blue background needs to be darker.
Don’t throw your older versions out though. You never know when they might come in handy and it will also show you the process you took to get to a logo your happy with. Understanding this process will help you become quicker at getting to the finished logo quicker.
With an ever evolving digital space creating a versatile logo has never been more important. Does your logo work across all the social platforms as well as on the site, how about printed on a business card? Do the colours clash or is it too big or too small?
Take a moment to step back and really think about how different versions of the logo will look. Create variations of the logo, move the sections around, re-order them, make them smaller or bigger. Remember most social media profile photos are square whereas your logo may be a longer rectangular shape.
Here is an example of a design I did for Ali a screen printer. 1 is the full logo used on her site and prints and 2 is a smaller, more compact version, used as her favicon and across her social platforms.
I really enjoy the process of designing a logo, it’s often one of the first parts of the brand I design. It helps me build our colours, pick fonts and really sets the stage for the rest of the website.
How do you like your logo? Do you think it works well with your brand?
I’d love to hear your thoughts on how you created your logo or whether you think its time for an update.