5 Important Ways to get your Website Found by the Right Clients
Yay you've got your shiny new website built but now what? People will find it cause its so awesome right??? Well not quite. As with most things you can't just create a website and leave it be, it needs to be tended to, watered and cared for. You need to help people find your brilliant website so they can see what wonderful things and services you have on offer.
But where to I start.... I hear you cry.
I've put together a quick like of 5 ways you can start. Yes some take more time than other but all 5 are important for making sure your website gets found by the right people.
So what are you waiting for? Get reading and get actioning straight away.
1: Submit it to Google My Business
If you’re looking to get started and find clients in your local area, Google My Business could not be more important to you.
Create an account here: https://www.google.co.uk/intl/en/business/ and don’t forget to verify it. Then treat it as well as your business, keep it updated with the correct information and ask clients to leave you reviews.
Google is spending more time emphasising the importance of local businesses to people in your area and setting up your GMB account correctly will not only put you in their good books but will help drive traffic your way.
Key Takeaway: To start to build awareness of your business locally add your site to Google My Business and keep it updated.
2: Promote it
It goes without saying, but just having a website doesn’t mean people will find it. You need to let people/customers know it’s there.
Shout about it, send it to your connections, your friends, family, old customers, new customers… you get the idea! Spread that word that your website is open for business.
If you have the budget, old fashioned offline print still works too. People still like to hold tangible products in their hands. Create business cards you can give to potential customers or make some leaflets to leave in local establishments. You could even offer first time discounts for local customers.
Key takeaway: Spread the word about your fabulous new website. Carry business cards with you and talk to people about it, you never know who your next customer will be.
3: Register social media accounts and spread the word
Now, contrary to popular belief you don’t have to be on every social media platform. It may be trial and error at first. I started with Instagram but then realised I was getting more business from Facebook groups. So try a few out and see what works for your business.
First things first, register your account and check if your business name is available. If it’s not don’t panic here are a few alternatives you can try:
BlancoDigitalStudioHQ ← add HQ on the end for Headquarters
BLD ← try abbreviating the name
Blanco_Digital_Studio← adding an underscore after each letter
Whatever you chose, remember people's attention spans are short (say what?) so make it super easy/quirky to remember.
Here’s a list on how to set up the most popular social media business accounts:
Key takeaway: Get posting/sharing on social media. People like to see what your business is up to and they like to see the people behind the business too! Also don’t overwhelm yourself with all the platforms, pick a few that work well with your business. If you’ve chosen Instagram check out my review on the platform Later which makes scheduling posting on Instagram a breeze
I cannot emphasise enough the importance of having fresh content on your site to help with your website authority on google. Authority is a good thing! More authority → higher ranking → more traffic/business for you.
Now this does not mean posting content for the sake of it. It has to be well thought out, informative content. Any copying of articles, posts WILL get you penalised on google, so don’t do it. Also think quality over quantity.
Think about what information would really benefit your customers. Put yourself in their shoes and think, what would I want to know about this industry/this business?
For more quick tips on have a look at my guide to blogging
Key takeaway: Continually add fresh informative quality content. Remember quality not quantity and try to be regular, doesn’t have to be daily but often.
5: Submit it to online directories
How many times have you bought something on Amazon instead of going to the retailer's site directly? Think of adding your website to these online directories as the same thing. You may not use Yell.com anymore but it doesn’t mean your customers don’t.
Also this helps towards starting to build some links back to your website, another thing google looks at when deciding on rankings.
Here’s a list of some of the UK directories to add your site too:
Checkatrade: http://www.checkatrade.com/Join/ (trades people only)
Key takeaway: Add your websites to directories to increase online visibility. Also do some digging on directories within your industry and submit there too.
Bonus tip: If you haven’t already done so think about starting a newsletter. Something where you can keep in touch with you customers/potential customers to let them know about new information/offers etcs. Believe it or not email marketing is actually increasing in contributing to conversion rates.
Did the list help? Have you tried any and have they worked?
I'd love to hear more about your experiences promoting your website and business.
Also let me know if I've missed anything vital. I always love more ways to promote promote !!